Product Design Lead
Backend & Product Guides
This case study is about Body Queen, a Sport and Health app developed for a startup as a client while working at Lilium Solutions. My role in this project was Product Design Lead and word on the UX and UI. I also got the opportunity to work on the startup's Brand Identity Design.
Before the project started, the startup had already done some research. The opportunity they found was to create a personal trainer for your pocket. Users may require training supervision and, in some cases, even a diet based on their goal. Their goal was to create an app that fulfills all these requirements. (oh, and btw. this product is targeting women only)
To begin the research phase, we started with the competitive analysis. First, we analyzed the IA, the key features and the user flows needed to fulfill all the requirements. Not only fitness app providers were investigated, but also cooking or sport tracking apps. The idea was to integrate both functionalities in the same app at the same level and design an easy flow.
One of the most important insights we got from our investigation was how difficult onboarding was on these apps. There are many permissions to ask (on iOS and Android) and access on the users' phones to give them a great experience, so one of the pain points was the first time. We decided this would be one of our design goals: to have an easy onboarding flow to get a great conversion rate and retention.
Once we defined the personas, we decided to develop the user journey.
We detected how the user would interact with the app may be different depending on their fitness level, but the onboarding should be accessible regardless of that level.